Nicole Leinbach Hoffman is the Founder of RetailMinded.com, a well-respected industry resource for merchants and vendors alike founded in 2007, as well as STIMULATE: A B2B Sexual Wellness Trade Show + Conference that debuted in 2023.

With a concentration on supporting retailers and how the various touchpoints of commerce – including technology, vendors, community and consumers – influence modern merchants, Hoffman is a frequent guest and contributor to various media outlets that have included The Today Show, Forbes,Entreprenuer.com, Fox News and countless B2B publications. Additionally, Hoffman has supported American Express’s Small Business Saturday as a Spokesperson and is the Author of the book “Retail 101: The Guide to Managing and Marketing Your Retail Business” from McGraw-Hill. Hoffman also has a regular column in “Smart Retailer” magazine and speaks regularly around the world in places that have included China, Australia, Canada, Holland and more.

In 2022, Hoffman was recognized as one of Women Wear Daily’s “25 Most Inspiring Women in Retail” and has been on the list of the world’s most influential retail leaders from Rethink Retail since 2015. In 2023, Hoffman was recognized by American Eagle on a billboard in Times Square for being a Global Change Maker with her work in retail and in 2024, Trade Show Network News recognized Hoffman as an “Outstanding Business Professional”.

Hoffman is happily married and calls Denver home where she is also a mom of 4, 3 dogs and a Professor at Columbia College where she teaches Retail Marketing. Hoffman proudly describes herself as a “retail geek”.