Roy Erez

Founder, CEO, Investor

Roy Erez

Over his 20-year career, Roy has been a founder, entrepreneur, CEO, venture capitalist, angel investor, advisor and board member, and has worked with successful startup companies in various industries, geographies and stages. Most recently, he was CEO and Co-Founder of Loop Commerce, a company disrupting fintech, retail and commerce with its patented, award-winning GiftNow® technology and service. He started the company in 2012 and continued to run it as a wholly owned subsidiary after Synchrony acquired it in mid-2018, serving as CEO and as a GM and SVP with Synchrony. He has a passion for innovation and for bringing to market and growing great products and businesses.

With an aspiration to disrupt the status quo through innovation and create new market opportunities - and inspireed by behavioral economics, including working closely with Duke Professor Dan Ariely - Roy pioneered the g-commerrce (gift commerce) category, inventing and developing the GiftNow service that is now offered by many leading brands and retailers.

Under Roy's leadership, Loop became a market leader and created a complete end-to-end solution, encompassing the consumer experience, payments processing, stored value activation, fraud management, data analytics and insights, marketing tools, and best practices. In 2017, the service was awarded the prestigious "Most Innovative Payments Player" award from PYMNTS.

Prior to the acquisition, Loop raised $30 million from some of the most influential leaders in technology, fintech, e-commerce and retail, and the company continues to transform how commerce and retail players tap the "shopping for others" opportunity while creating new opportunities and strategies in omnichannel retail, gift cards, corporate gifting and contextual commerce.

Roy continues to be involved in innovation and entrepreneurship as an active investor and advisor to startup companies, an industry speaker, and a Forbes contributor. He holds an MBA from Columbia Business School and lives in Silicon Valley, California.