Nicole Leinbach Reyhle has been the Spokesperson for American Express's Small Business Saturday since 2014 and is the Author of the book "Retail 101: The Guide to Managing and Marketing Your Retail Business" from McGraw-Hill. Additionally, Reyhle is the Founder and Publisher of RetailMinded.com, a well-respected industry publication that has been recognized worldwide for its leading retail insight. With a core concentration on independent retailers and small businesses, Reyhle is a frequent guest and contributor to various media outlets that include The Today Show, Forbes and countless B2B publications. Reyhle writes regularly as a retail thought leader for various industry resources that include Entrepreuner.com, Fiverr.com, Forbes and more — plus is recognized as #3 out of 100 worldwide retail thought leaders from Vend and is a retail "futurist" for IBM. Finally, Reyhle is also the Co-Founder of the Independent Retailer Conference. Learn more about Reyhle at RetailMinded.com.