Jennifer Walsh

Wellness Columnist, Good Housekeeping Magazine

Jennifer Walsh

Jennifer Walsh is a true architect of the beauty, retail landscape. Creating the very first omni-channel beauty brand in the US in 1998, she changed the way people shopped for beauty. Her creation of Beauty Bar was that vehicle that allowed its early shoppers to see & try out niche beauty products in her brick & mortar stores, her website, and weekly TV show. Jennifer grew her business until she sold the company in 2010. Amazon now owns the Beauty Bar.

Jennifer has created multiple brands since selling Beauty Bar and has worked with brands both overseas and within the states that are rolling out products, concepts or trying to create a footprint in the US market. She has now appeared every month on TV for 21 years. For the first 13 years it was only segments around beauty and once she sold Beauty Bar, she became a regular fixture on all business networks as a retail specialist and wellness expert.

Jennifer intuitively knew that her connection to the beauty industry was always deep rooted in its connection to nature and wellness and how we connect with that nature around us. All of her stores were built with biophilic design over 20 years ago.

In 2016 Jennifer began a video series called Walk with Walsh. She interviewed founders, creators, CEO’s while walking in Central Park and the discussions were primarily around what it meant to be a healthy leader. Each and every interview led her guests to say how great it was to be outdoors and that they don’t get outside often enough. This led Jennifer to question why? Why weren’t people going outside if it felt good and was this feeling universal. These questions led to a deep dive into international studies and spending time with neuroscientists around the country to learn more about our connection to nature and its effects on the brain. Her 3 years of studies led her to be tasked with writing the white paper on the nature effect on us, our brains, and the economy for the Global Wellness Institute and was presented at a press conference in January 2019.

During the past few years Jennifer began working with companies around the country that were trying to infuse nature into programs, into businesses, and into schools. As a long time retailer, she sees great opportunity for wellness and nature for communities. Her new initiative is helping retailers and retail centers (such as lifestyle centers / malls) in creating what she calls the new frontier for Wellness Centers.

Jennifer is on a mission to get more people outdoors, to understand the power of walking in nature, and the impact and importance of green spaces in our offices, homes, hospitals, schools and our cities. She is bridging the gap between brain health and nature.

Jennifer also began leading / teaching Wellness Walks in Central Park for individuals, businesses, and students to educate others on the impact of time outdoors on the brain / body. Jennifer is also busy writing as the Wellness Columnist for Good Housekeeping Magazine and primarily focuses on our wellness and the outdoors.